Do You Struggle With Building An Audience?
This Training Works For...
Co-Founder of Click Funnels
Get the media placement and transform that exposure into an evergreen lead generation tool.
Share the right story that creates influence, intrigue and action.
Get on the RIGHT media outlets your clients pay attention to.
Lead magnets that will turn them from observer to action taker.
Leverage distribution advertising to create a celebrity image.
What Makes the Le Leveraged Influence Architecture Different?
Publicity, or PR, is discussed in passing in nearly every well known marketing book, training, course and etc. The problem is no one ever dives in deeper to truly discuss not only the impact of having massive media exposure, but the simplicity of it. Most believe that PR is only for the "Elon Musks" of the world, but the reality is that the media is hungry for a story. This includes YOUR story. It's all about the process, once you have that locked in there's no reason you shouldn't be able to get the exposure you're wanting.
BEST PART... In this course we will connect you with a company that will give you an intern to work 40 hours a month as your in-house publicist at only $50 a month. Remember, Andrew used to charge $10K a month for only two interviews a month.
A major mistake we've seen entrepreneurs make when they do get the exposure is they share it once on social media and leave it at that. They'll add the pretty logo's to their cover photos, websites and maybe add the quick blurb into their bio. However, it ends there. This is why you'll see people discuss how getting on the news didn't lead into the sales they were expecting. It's because they didn't have the right marketing campaigns set up to capture the organic audience properly as well as distribute the piece through specific advertising strategies in front of a cold audience that may not have seen it.
LVA isn't just about getting into the news. It's about transforming that media feature into an evergreen lead generation and sales tool that can consistently turn a cold audience into warm and take that warm audience through the journey of becoming a paying customer.
On top of the strategies and implementation tactics taught in this matrix, we dive even deeper to show you how to leverage both sides to create an "influencer" name for yourself in your specific industry. We don't want the piece to only be a quick win or a sales tool, it also needs to be leveraged as one of your biggest branding tools. You can and should leverage this process to create a household name for yourself that people know, like and trust.
The biggest influencers in this world aren't the people you follow, it's the media. They control the way this world feels, thinks, expects and understands. They don't just have a large following, they have an audience that trusts them. Remember, the most powerful branding tool is a 3rd part endorsement from a source that audience trusts. You can spend all day telling your cold audience why they should trust you, or you can just let the media do it for you.
It's not about becoming a celebrity to the world, it's about becoming a celebrity to your specific audience.